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I lived in Montreal for three years while pursuing my Ph.D.
On Tuesday nights, I got into the habit of walking across
Ste. Catharine; between the Eaton Centre and the Fauburg were
six English language movie theatres. It would be a poor night,
indeed, that I couldn't find at least two films that I would
want to watch. (Why Tuesday? HeyI was a student.)
A few months after I moved back to Toronto, I returned to
Montreal for a visit. I found that there were only two theatres
left along my favourite stretch of street, and that one of
them was a huge Paramount that didn't exist when I lived in
the city. Five of the six theatres I frequented had been shut
down.
I was reminded of this by the recent announcement that three
of Toronto's older theatres will soon be shut down. I have
personal history with two of them. A friend I go to movies
with used to work at a store on Eglinton; after work, we would
sometimes go to the Eglinton to watch a movie. I also covered
the Toronto International Film Festival for several years,
and have many fond memories of the Uptown, one of the most
elegant theatres in the city.
The immediate cause of the closures is an order by the Ontario
Human Rights
Commission to Famous Players, the owner of the theatres, to
make them wheelchair accessible. The theatre chain claims
that renovating the theatres would cost $700,000, an amount
it cannot afford. Yet, there are two very obvious contributing
factors to the closing of the theatres: greed and stupidity,
the twin banes of capitalism.
Over the last few years, Famous Players and Cineplex Odeon,
its main rival,
have gone on a building binge, erecting innumerable multiplexes
in major metropolitan cities. (A spree that cost Famous Players
far more than renovating three of its existing theatres.)
This had a two-fold purpose: it delighted shareholders, who
came to believe that this represented sustainable corporate
growth; and it put economic pressure on each company's rival.
This is the scorched earth capitalism of the supposed New
Economy: spend yourself deep into debt in order to bankrupt
your competition.
Last Corporation Standing
This is what happened in Canadian bookselling. It's more
or less what happened in the airline industry. There are undoubtedly
other industries waiting to collapse into oligopoly or monopoly
for the same reason.
The problem, as industry after industry has found out, is
that even if your company is the one that survives, it has
a mountain of debt that has to be paid off somehow. Invariably,
this means closing down some of the corporation's operations
and laying off workers. In the film exhibition business, it
became clear pretty early on that the number of seats being
built in Toronto far outstripped the number of movie-going
butts that could fill them; the growth in theatres was clearly
unsustainable. But, of course, the theatre chains are not
going to close the theatres they have just heavily invested
in; thus, their older theatres are the first to go.
Now, the new theatres being built have some advantages over
the older theatres. The seats are at a steeper gradient than
most of the older theatres, a boon to a short person like
myself who has had to watch too many films around the heads
of taller people sitting in front of him. The screens are
often larger and the sound systems are state of the art.
However, I find that the new theatres have next to no personality.
Walking into the Paramount in Toronto or the Paramount in
Montreal is pretty much the same experience. More tellingly,
Toronto's Paramount or the Yorkdale theatres or the Grande
are virtually identical: similar food mini-courts, same games
areas, and identical theatres.
This is by design, of course. The addition of food vendors
and games areas is an attempt to make cinemas "entertainment
destinations" rather than simply places to see films.
The reasoning behind this is the fear among chain executives
that people won't leave their computers and television sets
just to see a mere movie. (Given the quality of many of the
movies they show, there is much reason to this belief, but
that's a rant for another time.)
I wouldn't mind if I didn't encounter the same half dozen
food vendors, or if the design of the theatres wasn't so sterile.
Compared to the palaces of a bygone era, these theatres have
no individuality, and they aren't likely to evince the same
level of loyalty.
By those who truly love the movie-going experience, the old
theatres will be missed.
Short Takes
Kate & Leopold is a Meg Ryan romantic comedy about
a woman who finds that her one true love is a man who has
traveled in time from the 19th century. What jumped out at
me from the premise of the film, something I did not find
in many of the reviews, was the way the underlying premise
played into the perception that there are no eligible single
men in the world. I mean, how desperate does a woman have
to be to look for men from a different period in time?
Meg, Meg, Meg, Meg, Meg. I'm here. I'm smart. I'm funny.
I am a decent human being who wouldn't dream of kicking a
helpless animal for no reason. You don't need to warp the
space-time continuum to find an eligible bachelor.
Really. Just, please, tone down the perkiness; you are 40
years old, after all.
Is that so much to ask?
Copyright © 2002 Ira Nayman. All Rights
Reserved.
Ira Nayman loves romantic comedies. Hell,
Ira Nayman has written romantic comedies. Unfortunately, his
love has not always been requited. He can be reached at ira@ecommons.net,
but don't email him with proposals unless you're Meg Ryan.
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