esociety >> voters : reed | elections : marcom | politicians : van esch
*issue 15.0
*subscribe
enter your email address to receive information and updates
*archives

archives page

*contact us
preying on the ignorant
(politicians)
by stephen van esch

If the recent U.S. and Canadian elections are any indication, politicians and their lackeys love to prey on the ignorant and credulous to further their own ambitions.

Inflated claims, questionable math skills and poor memory are on full display in the ads and platforms of the major candidates on both sides of the border. Of course, the only way they can get away with this is through complicit voter ignorance. Voters will believe (or want to believe) what politicians say because they can't be bothered to research the facts for themselves. Research takes work and we've got too much work as it is.

Politicians realize this. They know that they can say pretty much whatever they feel so long as it isn't so outlandish that even the average hick can see through it.

For example, Stockwell Day, a party leader whose agenda runs toward tax cuts, ran a campaign ad trumpeting a $4,500 tax cut. Sounds great, right? If you read the not so fine print you'll realize that this tax cut would be reserved for single-income families earning $60,000 or more. Never mind that the average income for a single Canadian is in the $30,000 - $40,000 range meaning that this tax cut would benefit only a small, well off minority. I'm betting, and so is Stockwell, that the average ignorant Canadian won't put these two pieces of information together. “Tax cut good!” they say. “Give me tax cut.”

This is a small example of the head games politicians play. The "stooges" in this set up are good, honest trusting people who believe what the candidates are telling them.

More often, it seems, non-voters are the only ones that are formulating clear opinions about political candidates. No one is telling the truth and no one is worth electing so why bother? I suspect that if an additional box was added to the ballot and labeled "Someone other than the jackasses listed above", a vast majority would check that box. Can you see the headlines? "Non-candidate wins in a landslide".

So what's the alternative? Unfortunately, there doesn't seem to be one. Credible candidates with solid agendas that have been thought through are usually sidelined. Citizens refuse to vote for candidates that don't appear to have popular support. This leads to a vicious circle where nobody wins. This circle is endorsed by the current powers-that-be who use scare tactics if any person with half a brain in their head shows up on the scene. You only have to look at the treatment of Ralph Nader to see what I'm talking about.

Politicians are usually characterized as corrupt and scheming. Is this portrait justified? Considering the way that they manipulate credulous voters, it's fair to say that the caricature is true.

Too bad.

Copyright © 2000 Stephen Van Esch. All Rights Reserved.

Stephen Van Esch is a writer and instructional designer living near Toronto, Canada. He is the owner and CEO of the Text Pound (http://www.textpound.com) and runs a weblog called BlindEye (http://www.blindeye.net).

comment? discuss this article on our discussion board

copyright© 1999 - 2000 bravenewMEDIA